Job Description

ECMC Group is a nonprofit corporation focused on helping students succeed. Headquartered in Minneapolis, ECMC Group and its family of companies provide financial tools and services, as well as funding for innovative programs to help students achieve their academic and professional goals.The Digital Content Manager is responsible for planning, building, publishing, and optimizing content across ECMC Group’s digital platforms, including external websites, intranet sites, email communications, etc. This role serves as the steward of the organization’s digital content experience, ensuring content is accurate, accessible, user-centered, and aligned with business objectives. Success in this position requires balancing strong technical skills with a working knowledge of proven digital communication practices to deliver engaging experiences for internal and external audiences.Essential Duties and ResponsibilitiesImplement, test, and publish content across digital channels, including multiple websites, company intranet, email, and moreEstablish and maintain digital content standards, governance processes, and publishing workflowsPartner with business stakeholders to ensure content remains accurate, compliant, and up to dateConduct periodic content audits and recommend improvements based on performance and organizational prioritiesEnsure content meets accessibility standards, brand guidelines, and regulatory requirementsManage content lifecycle activities, including creation, review, approval, archival, and retirementManage and optimize intranet content experiences to improve employee engagement, communication effectiveness, and ease of information discoverySupport internal communication initiatives through content publishing and digital channel managementManage SEO to apply target keywords, optimize landing pages, and improve search engine rankingsUse analytics tools to track and report on web traffic, user engagement metrics, and campaign performanceWork with cross-functional partners to identify, test, and troubleshoot website and intranet technical performance issuesPerform other duties and responsibilities as assignedRequired QualificationsBachelor’s degree in computer science, statistics, data management, marketing, communications or related field or additional 2 years of relevant communications experience in lieu of degree5+ years of web content production and digital content management experience in a corporate, agency, non-profit, or similar settingExperience administering and publishing content through content management platforms such as SharePoint, Umbraco, Sitecore, WordPress, Drupal, Adobe Experience Manager, or similar systemsExperience troubleshooting formatting and content display issues by leveraging a working knowledge of HTML and web publishing conceptsExperience managing content structures, metadata, tagging strategies, navigation, and publishing workflowsExperience applying digital accessibility standards (WCAG) and inclusive content practices to create user-centered digital experiencesExperience incorporating UX principles and responsive web design into key deliverablesExperience evaluating content effectiveness, identifying opportunities, and making recommendations to improve engagement, usability, conversion, and search performance using analytics and user behavior dataProven experience partnering with teammates and business stakeholders to translate organizational objectives into effective digital content experiencesProficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook)Proficiency using Photoshop, Dreamweaver, or similar image editing tools to prepare web-ready imagesExperience interpreting and applying digital style guidesExperience using project management applications (Asana, Basecamp, Monday.com, Workfront, Wrike, or similar tools)Experience managing confidential information with discretion and sound judgmentPreferred QualificationsExperience applying email publishing best practices using platforms such as Mailchimp, ContactMonkey, or similar tools.Experience managing social media platforms and productivity tools to plan, publish, monitor, or report on digital content.Experience developing digital animation, interactive media, or multimedia content to support audience engagement.Experience coordinating work with third-party vendors, contractors, or agency partners to deliver digital content projects.Experience working in or supporting government, nonprofit, education, financial services, student loan, or similarly regulated environments.The pay range for this position is $90,000 - $115,000. Actual compensation may vary based on factors such as relevant experience, peer and market benchmarks, and geographic location. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.ECMC Group also provides a comprehensive benefits package: Health & wellness benefits: Medical, dental, and vision insurance plan options, with a generous employer subsidy. Company paid life & disability insurance, pre-tax flexible spending accounts and robust wellness programs.Financial benefits: Generous 401(k) plan with a company match up to 6% and additional discretionary contribution potential, holiday time off, paid time off accrual starting at 20 days/year and commuter subsidy.Education benefits: Tuition reimbursement up to $10,500/year for approved programs and student loan payment reimbursement up to $4,800/year. Up to $5,250 of qualifying education benefits can be reimbursed pre-tax.SummaryLocation: Minneapolis, MN - HybridType: Full time

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